FOR IMMEDIATE RELEASE

Joe Haubenreich, President, Secret Weapon Lures, Inc.
swljoe@secretweaponlures.com, 615-469-5710
www.secretweaponlures.com

ICAST 2009 — Launch Pad for New Secret Weapon

Distributors and Dealers to inspect weapons at ICAST Booth 1767

This year, the ICAST New Product Showcase will unveil an entirely new concept that Secret Weapon® will unleash on sportfishing markets in September 2009. Rumors of this paradigm-busting product, code-named SLOG, circulated when anglers spied prototypes during field tests on the clear rivers and lakes of the southern Ozarks. Staff at Secret Weapon’s remote armory remain tight-lipped, refusing to disclose details of the new lure’s manufacture and enhanced capabilities.

Visit ICAST Booth 1767 to preview this newest Secret Weapon before its existence is disclosed to anglers worldwide.

Secret Weapon Lures will showcase its entire collection of saltwater and freshwater lures and terminal tackle at ICAST 2009. This includes Quickstrike and Sidearm™ spinnerbaits and Buzzrbaits™ — with performance and value features that leave competitors in their wake — as well as Recoil Rig™ products lines. Simple to rig and use, Recoil Rigs radically improve the capabilities of novice and experts alike to catch all classes of game fish by producing life-like motion with all soft plastic lures.

Dealer and Distributor opportunities will be available. Visit Secret Weapon at ICAST Booth #1767.

ICAST™ (International Convention of Allied Sportfishing Trades) is the world’s largest sportfishing trade show. ICAST, scheduled for July 15-17, 2009 at the Orange County Convention Center in Orlando, Florida, has become a cornerstone of the sportfishing industry, helping to drive sportfishing companies’ product sales year round. From buyers to media to exhibitors, ICAST annually attracts more than 7,000 members of the international sportfishing community to conduct business, network with members of the sportfishing industry and see all the latest innovations in gear and accessories.

ICAST is a trademark of the American Sports Fishing Association.

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. We invest in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring economic and conservation values of sportfishing in America. ASA also represents the interests of America’s 60 million anglers who generate over $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people.

Secret Weapon Lures manufactures premium, high-performance fishing lures and terminal tackle. Their spinnerbaits and buzzbaits, made in America’s heartland, were conceived on the clear rivers of Missouri and have been honed and tournament-tested on lakes and rivers across the U.S. To learn more about Secret Weapon Lures, go online to www.secretweaponlures.com or call toll-free 866-391-6108.

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Tags: Fishing Tackle, ICAST, Press Release, Secret Weapon Lures

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